How to give an electronic music festival a strong identity ?
Year :
2018
Missions :
Branding
Graphic Design
Motion Design
Tools :
Photoshop
Illustrator
After Effect
How do you capture the emotions felt and experienced at a music festival? This is the question I tried to answer. Although the project is fictitious, I felt it was important to try my hand at the world of branding, which I particularly like.
Music is above all a vector of emotions, sensations, sources of encounters or adventures. These are the notions that are represented by this strong, impactful and colourful identity.
Problematic
How do you capture the emotions of a music festival ?
Color, material & finishes
The identity was intended to be strong, impactful and geometric.
The answer
The answer is a strong, impactful identity that plays with geometric shapes in the same way that a beatmaker or DJ plays with notes. By interweaving shapes, a random identity emerges. In the same way as music, it is not fixed, but evolves according to the emotions, the music. In order to realize this work, I used an automatic writing technique, in order to retranscribe the emotions I felt at the time of listening.
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