Afterhours - Branding
Project Details
How to give an electronic music festival a strong identity
2018
Branding
Graphic Design
Motion Design
How do you capture the emotions felt and experienced at a music festival? This is the question I tried to answer. Although the project is fictitious, I felt it was important to try my hand at the world of branding, which I particularly like.
Music is above all a vector of emotions, sensations, sources of encounters or adventures. These are the notions that are represented by this strong, impactful and colourful identity.
How do you capture the emotions of a music festival ?
Color, material & finishes
The identity was intended to be strong, impactful and geometric.
The answer
The answer is a strong, impactful identity that plays with geometric shapes in the same way that a beatmaker or DJ plays with notes. By interweaving shapes, a random identity emerges. In the same way as music, it is not fixed, but evolves according to the emotions, the music. In order to realize this work, I used an automatic writing technique, in order to retranscribe the emotions I felt at the time of listening.
